Blue Wave New Product Global Launch Event, Yang Yang Celebrity Meeting, Customized Scenario, Human Screen Interaction

At the highly anticipated Bilang Global New Product Launch Event, an unprecedented innovative performance is about to kick off. This is not only a product launch event, but also an artistic experience that combines high-tech visual effects with profound life implications. At the press conference, traditional LED screens were abandoned and replaced with 360 degree projection technology, transforming the white wooden back panel into a dynamic canvas, creating an immersive visual feast that allows every audience member to experience the freshness and cleanliness brought by the blue waves firsthand.

Creative fusion of wooden backboard and 360 degree projection

The carefully arranged white wooden backboard on site is not only environmentally friendly and natural, but also in line with the green and healthy concept advocated by the Bilang brand. These backboards have become excellent carriers for projection. With the flow of light and shadow, they seem to be infused with life, transforming into vivid scenes that take the audience into a world full of imagination and surprise. The application of 360 degree projection technology ensures a seamless visual effect from every angle, making the entire press conference venue a fully immersive theater.

Clever combination of situational drama and cartoon animation

In order to closely connect the core concept of Blue Wave Laundry with daily life, our team has been ingenious in using the form of a situational drama, accompanied by vivid and interesting cartoon animations, to present a warm and educational performance to the audience. In the performance, a mother and daughter - the mother (adult) and the daughter (child) - became the main characters of the story. Through several daily life scenarios, such as our daughter returning home after playing outdoors and our mother washing clothes for her daughter, we cleverly demonstrate the potential threat of viruses to children's health, as well as the importance of using Bilang products to effectively kill bacteria and protect the health of family members. The addition of cartoon animations not only makes the performance more vivid and interesting, but also makes it easier to attract children's attention, allowing them to learn hygiene knowledge in a relaxed and enjoyable atmosphere, while deeply experiencing the excellent efficacy of Bilang products.

Star Yang Yang's Surprise Debut

As the sitcom progresses, the audience's emotions gradually reach a climax. At the end of the program, the wooden backboard slowly opened and a stunning scene appeared in front of everyone: celebrity Yang Yang sat in a futuristic spaceship and slowly sailed out. This spacecraft is also carefully crafted through projection technology, perfectly integrating with the surrounding wooden backboards and projection images, creating an illusion of crossing time and space, further enhancing the immersion on site. Yang Yang's appearance not only brought great surprise and attention to the press conference, but also conveyed the brand information to the audience in a more intuitive and vivid way through his interaction with Bilang products, deepening people's understanding and memory of Bilang's new products. This global new product launch event of Bilibili, which integrates 360 degree projection, situational drama, cartoon animation, and celebrity interaction, is not only a perfect collision of technology and art, but also a deep resonance between brand philosophy and consumer emotions. It vividly interprets the core value of Blue Wave Laundry in a unique way, bringing an unforgettable audio-visual feast to the audience.