CCTV News Department customizes human screen interaction for 'Hello New Era'

In Guangzhou, a city with a long history and full of vitality, CCTV has teamed up with elites from all walks of life to create an unprecedented national multimedia award ceremony under the landmark building "Little Waist" - the "Hello New Era" award ceremony. This is not only a recognition of the outstanding contributions of China's multimedia industry in the past year, but also a grand event that faces the future and explores the infinite possibilities of the new media era.

The dual challenge of high specification requirements and tight time constraints

Our team is deeply honored to receive the invitation from CCTV, but also faces unprecedented challenges. The rigorous attitude and high standard requirements of CCTV have set extremely high standards for the creativity, production, and execution of programs. What's even more urgent is that we only have a short week from receiving the task to presenting the program. In this limited time, we not only need to meet the high requirements of CCTV, but also cleverly integrate elements of the new era - mobile self media and short video era - into the program. This is undoubtedly an extreme test of our team's creativity and execution ability.

Integrating new media and paying tribute to China's aerospace industry

Hello New Era "is not only a slogan, but also the soul of our program. In today's booming development of new media, how to cleverly integrate this trend with programs has become the core of our thinking. We have decided not only to showcase the vitality and charm of new media, but also to take this opportunity to showcase China's brilliant achievements in aerospace to the world. Therefore, we cleverly integrate elements such as mobile self media and short videos into the program, and through the perfect combination of dancers' agile postures and video technology, we interpret the evolution of new media from birth to prosperity, demonstrating how it changes our lives and broadens our horizons.

The most shocking part is undoubtedly the climax of the evening party - a picture that embodies the spirit and dreams of the new era, transmitted in real-time to the distant moon through advanced communication technology. This initiative not only demonstrates the strong strength of China's aerospace industry, but also implies that the power of new media can transcend time and space, connect the Earth and the universe, and demonstrate the courage and determination of humanity to explore the unknown and pursue dreams.

Human screen interaction, interpreting the glory of the new media era

To achieve this grand vision, we have adopted innovative methods of human screen interaction. Dancers are no longer simple dancers, they have become disseminators of the new media era. Through their movements, video footage changes accordingly, as if every innovation of new media is vividly interpreted in their dance steps. This unique form of performance not only leaves a strong visual impact on the audience, but also generates profound resonance in their hearts, allowing people to deeply experience the enormous changes and infinite possibilities that new media brings to humanity.

conclusion

The "Hello New Era" award ceremony is not only an award ceremony, but also a fusion of new media and traditional culture, a collision of technology and art, and a heartfelt confession to the future. At this grand event, we witnessed the power of new media, felt China's aerospace dream, and witnessed the courage and wisdom of humanity in exploring the unknown and pursuing excellence in the new era. This is not only a success of a program, but also a solid step for China's new media industry to move towards a new era.